Keep a notebook of weird thoughts, strange interactions, and pop culture references. These are the fuel for your infotainment bridges.
Here is an in-depth breakdown of the strategies, psychology, and tactical shifts taught across the foundational first 15 issues of Ben Settle's Email Players . 1. The Core Philosophy: The Death of the "How-To" Email
: A core gift for new subscribers that outlines a 94-email daily sequence (3+ months of content). List Building (Issue 2 & Beyond)
Ben Settle's Email Players Issues 1–15 laid the groundwork for what is now known as the "Daily Email" movement. It challenged the hyper-polished, corporate style of communication and replaced it with raw, narrative-driven salesmanship. Ben Settle - Email Players 1 - 15
Constantly giving away free tips creates "information seekers" who expect everything for free. Instead, sell the transformation and the complete system.
For many marketers, the first 15 issues of Email Players represent a "reset." They strip away the need for complex funnels, expensive automation software, and perfect grammar.
9/10. Minus one point because if you have thin skin, you’ll cry. But for the rest of us? It’s a blueprint for printing cash while telling the world to go screw itself. Keep a notebook of weird thoughts, strange interactions,
is his flagship product. Unlike typical marketing newsletters that teach "10 tips for open rates," Settle’s newsletter reads like a private journal from a cynical, hilarious, highly successful mercenary.
While the newsletter has run for well over a decade, the first 15 issues represent a foundational masterclass. These early issues established the core framework that allows solo entrepreneurs, freelancers, and businesses to generate massive sales using short, daily, personality-driven emails.
[ Subject Line / Hook ] │ ▼ [ The Story / Parable ] │ ▼ [ The Hard Pivot / CTA ] The Hook (Subject Lines) how to build a loyal following
To understand the first 15 issues of Email Players , you must understand Settle's core thesis:
No review of Email Players 1-15 is honest without criticism.
Understanding and optimising the 5 important parts of an email
The first 15 issues of the Email Players Newsletter represent a masterclass in direct-response email marketing. They teach you how to write emails that people actually want to read, how to build a loyal following, and how to sell products without being a "nice guy" salesman.