Software platform development, trust and safety verification, host community management, and digital marketing. McDonald's
This category dominates manufacturing and product-driven businesses. It focuses on designing, making, and delivering a physical or digital product in high volumes or superior quality.
(e.g., Do we need automated community moderation, or personal account management?) key activities business model
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Outsource to Key Partners. If manufacturing is complex but your true value is in your brand design, outsource the factory production (similar to how Apple utilizes Foxconn). Automation
McKinsey & Company diagnosing corporate inefficiencies, Mayo Clinic treating complex medical conditions, or an architecture firm designing a custom skyscraper. 3. Platform / Network original content production
Running marketing campaigns and incentives to keep drivers on the road.
Smart organizations outsource non-core activities to strategic partners. By offloading generic operational tasks, management frees up finite resources and mental bandwidth to focus entirely on the Core Activities that drive profitability. 6. Real-World Case Studies Netflix: From Production to Platform to Production
As a classic multi-sided platform, Uber focuses entirely on network liquidity:
Algorithm development (for recommendations), content licensing, original content production, and server infrastructure management.