Review products with an emphasis on efficacy, ingredients, and expert testimony.
: Every piece of content is anchored by the proprietary Violet Code vetting process . Products must be approved by at least 70% of a strict committee of celebrity makeup artists, dermatologists, and beauty editors before being featured. On social media, this turns standard promotional posts into trusted, expert-backed recommendations.
New store concepts in New York (opened June 2025) and Los Angeles aim to let customers see the editorial team at work, bridging the gap between physical retail and digital content creation. Review products with an emphasis on efficacy, ingredients,
Utilizing top artists on set to demonstrate the efficacy of brands like Augustinus Bader and Victoria Beckham Beauty.
While the brand is succeeding commercially—with 50% year-on-year growth in 2025—internal reviews suggest a challenging workplace environment. On social media, this turns standard promotional posts
The you are targeting for growth (e.g., TikTok, Instagram, or an editorial newsletter).
If you are interested in applying to Violet Grey, keep an eye on their LinkedIn page for the latest openings. If you'd like to dive deeper, let me know: For creators and entrepreneurs
Collaborations focus on the artists behind the celebrities (e.g., makeup artists who prep stars for the Oscars).
: Social channels are used to incubate new ventures from Violet Labs , such as the 2025 launch of the luxury perfume label Madame Grey . Career Opportunities & Company Culture
This specific, moody spectrum—think dried lavender, ashphalt after rain, a dusty amethyst crystal, and the shadow of a thundercloud at dusk—has become the visual lingua franca of the premium social media tier. For creators and entrepreneurs, adopting the Violet Grey aesthetic is no longer just a stylistic choice; it is a calculated, high-ROI career strategy.
I can tailor advice on how to build a portfolio that attracts Violet Grey's hiring team.