Because of its scarcity, individual torn-out pages and original prints from the 1999 advertising run are often sold piece-by-piece on vintage marketplaces like eBay France and leboncoin .
The Art of Seduction: A Retrospective on the 1999 Aubade Calendar
Leçon de séduction Aubade — Documents originaux et images
The 1999 calendar famously highlighted several iconic "Leçons," including:
This specific year highlighted classic steps such as Leçon n°27, Leçon n°28, and Leçon n°30 . calendrier aubade 1999
Depuis 1980, Aubade intègre de plus en plus la complicité masculine dans ses campagnes, et le calendrier 1999 reflète cet équilibre entre sensualité féminine et complicité masculine.
The calendar featured highly sought-after individual imagery, including Leçon n°27 and Leçon n°30 .
Throughout the 1980s and 1990s, Aubade was renowned for its annual calendars, following in the footsteps of Pirelli but with a distinctly French, softer, and more poetic aesthetic. Unlike mass-market pin-ups, Aubade calendars were limited-edition, sought-after collectibles, often given to top clients and brand partners. The 1999 edition is particularly notable because it bridges the 90s aesthetic and the looming year 2000.
The 1999 edition continued this narrative. The photography did not just model lingerie; it modeled an attitude. Whether it was the "Lesson of the Tanga" or the "Lesson of the Corset," the images were composed to educate the wearer on how to move, how to pose, and how to embrace one's own femininity. Because of its scarcity, individual torn-out pages and
Aubade (founded in 1875) is one of France's most prestigious lingerie houses. Their calendars were never just advertising; they were objets d'art . The 1999 edition continues that legacy, capturing a moment just before the internet changed how we consume erotic imagery forever.
Building on the immense success of its "Leçons," Aubade took another smart gamble. In , they launched their very first calendar . It was a natural evolution of their advertising, compiling 12 of the best "Leçons" posters into a single, intimate format that could live in someone's home.
Le concept des leçons était devenu un phénomène culturel en France, associant la marque Aubade à l'humour et au glamour.
Est-ce que vous cherchez une leçon de séduction spécifique de cette année-là ou plus d'informations sur l'une des campagnes publicitaires de cette époque ? Aubade, Lingerie — Original adverts and images - Hprints The 1999 edition is particularly notable because it
Avant de parler spécifiquement de 1999, il faut rappeler le contexte. Fondée en 1875, Aubade est l’une des dernières grandes maisons de lingerie française indépendantes. Contrairement aux calendriers de l’avent ou aux almanachs agricoles, le calendrier Aubade, lancé dans les années 1980, devient rapidement un événement.
Les collectionneurs scrutent particulièrement la présence des douze mois complets, l’absence de jaunissement du papier (un vrai problème pour la qualité des années 90) et l’emballage d’origine – souvent une pochette en cellophane noire siglée Aubade.
The campaign structure was brilliantly formulaic yet infinitely creative:
For further historical research, you can explore the official Aubade Brand History or look for vintage editions through specialized collectors on sites like eBay or Etsy. Aubade's history | Aubade® Official Website
: The imagery focuses on the relationship between the body and the lingerie, often highlighting details like the Bahia collection or specific design elements like lacing and satin bands. Notable Pieces