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Diccionario LID, marketing directo e interactivo - Google Books
The "Diccionario LID de Marketing Directo e Interactivo" (LID Dictionary of Direct and Interactive Marketing) is a widely used reference book in the marketing industry, particularly in Spain and Latin America. The dictionary provides definitions and explanations of key terms and concepts in direct and interactive marketing.
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Interactive Marketing: The shift toward two-way communication, including email marketing and interactive web displays.
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